Please read through the instructions below before applying to this year's Winter Wonder Market.
San José Made will be bringing its 3rd annual San José Winter Wonder Market to South Hall in downtown San José on December 12th & 13th, 2026. This is going to be a fun, festive, large-scale event where you can do your last minute (or belated) winter holiday shopping, your "end of the year special treat for myself" shopping, your "great excuse to be with family and friends" shopping or whatever type of shopping you feel like.
Featuring over 250+ makers, artists, designers, bakers, culinary minds and creative small businesses.
Event Dates & Times
- December 12–13, 2026: 11 am to 6 pm
Location:
- South Hall, 435 S. Market Street, San José, CA 95110 (view on Google Maps)
Event Details:
- This event is free admission to attend.
- No outside food & beverage will be allowed into the event.
- Per the venue's rules, strictly only service animals are allowed inside the venue. The venue's security team will ask any non-service animals to be removed from the venue if they encounter any.
Accessibility
- Accessibility parking is available within the on-site parking lot surrounding South Hall as well as in the San José Convention Center Parking Garage located next to South Hall.
- Attendees with accessibility needs should proceed directly to the front entrance of the event, even if there is a line.
Parking
Paid parking lots and garages are available in the neighborhood. Street parking is free on Sundays.
Does your work qualify for this event?
If you are a Cooking Booth or Food Truck, please read...
We are not considering any applications for cooking food booths and food trucks for this event. We define "cooking booths" as any booth serving food that could be considered a meal (i.e. lunch or dinner). If you are a cooking food booth or food truck, and you're interested in participating in other events (including some events with us), please reach out to our sister company Moveable Feast instead.
If you use this application page to apply to vend as a cooking booth or food truck, your application will be automatically rejected and your booth fee will be refunded according to our Refund Policy for this event (3% Penalty) (scroll down below).
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If you are vendor looking to sell packaged food products, baked goods, desserts, snacks, coffee/tea drinks, or fruit drinks at a booth, you may use this application to apply to vend.
No generators allowed.
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Additionally, for any SJMADE events, we do NOT consider applications where:
- The applicant appears to be reselling mass manufactured goods (e.g. reselling items purchased from Amazon, Temu, AliExpress, etc.).
- The applicant appears to be associated with a large corporate business or appears to want to promote a large corporate business.
- The applicant appears to be promoting a business that cannot be considered to be involved in a creative or artistic discipline.
- The applicant appears to be using AI to create the artwork featured in their products.
- The applicant appears to be wanting to sell alcohol, drugs and/or weapons
If your application can be considered to be one (or more) of the above five items, your application will be rejected and your booth fee will be refunded according to our Refund Policy for this event (scroll down below).
Instructions on How to Apply - PLEASE READ
To successfully submit your application, you must go through the online checkout process. Don't worry about the pick-up / delivery method, just choose whatever. Since this is a digital vendor application, whichever option you choose will not matter.
Instructions
- To successfully submit your application, you must go through the online checkout process (i.e. paying for your booth). Don't worry about the pick-up / delivery method, just choose whatever. Since this is a digital vendor application, whichever option you choose will not matter.
- Our team will send you an admission notification (accepted / waitlisted / rejected) within the stated time (scroll down to the "Notification" section).
FAQ: "I successfully submitted my application and paid the fees. Does this mean I'm automatically confirmed to vend for the event date(s)?"
- No. Submitting your application on our website and paying the fees associated with the application simply means that you've successfully applied to the event.
- Once we receive your application (and fees), our team will review your application. You will receive an admission notification (accepted / waitlisted / rejected) within the stated amount of time on the vendor application page. If your application is accepted, you're all set. If your application is rejected, we will fully refund your fees. If your application is waitlisted, you will have the option of staying on the waitlist OR withdrawing your application and receiving a refund of your booth fee (minus the $5 Application Processing Fee).
- What do we review? For every applicant, we will review your website (if any), Instagram (if any) and any additional content you shared with us about your work (photos, descriptions). Additionally, if you've done events with us before, we will take into consideration our past experiences with having you vend at our event(s). Please note that if you do NOT include a website our Instagram in your application, you should email us at events@sanjosemade.com with photos of your work and a description of your work and your business. Without this content, we will be unable to review your application
- Why do we jury applications? Our goal in jurying applications is to ensure that the vendors who participate in our events are good fits for the event and, therefore, are positioned for success in both sales and customer engagement. If your application is not accepted, this does not mean we don't like your work. It also does not mean that future applications from you will not be accepted. We have had many, many, many vendor applicants whose application was rejected for one event, go on to do many events with us beyond that. Additionally, we jury applications so that we can achieve a healthy balance to the diversity of product types offered at an event (i.e. not having too much of a product type represented at the event).
Admissions Notification
- The Vendor Application Deadline is Aug. 1, 2026. All applications submitted before this date will receive a vendor application status notification (via email) by Aug. 14, 2026. This status notification will share whether or not the applicant's application has been accepted / rejected / waitlisted.
- If your application is accepted, you're all set. You'll receive further instructions and information about vending in your application status notification email.
- If your application is waitlisted, you will have the option to remain on the waitlist OR withdraw from the waitlist and receive a refund of your fee (minus the $5 Application Processing Fee). Your waitlisted application notification will contain additional information to help guide you through the waitlist process.
- If your application is rejected, you will receive a refund of your fee (minus the $5 Application Processing Fee), provided your application is in line with the terms outlined above.
Any questions?
Email us at events@sanjosemade.com. Make sure the subject line is "San José Winter Wonder Market 2026 - Vendor Inquiry: [INSERT YOUR BUSINESS NAME]".
Notes for Vendors
- Application acceptance is NOT guaranteed for vendors whose applications were accepted for a previous SJMADE event or for previous Winter Wonder Market events. Each year, each application is juried by our application jury regardless of what happened with your application in previous years.
- Booth assignments from previous years is not guaranteed upon acceptance for this year's event (or subsequent years' events). Additionally, we do not take specific booth location requests.
Pricing
Vendor Type
- Non-Food/Drink (+$0). If you do not plan to sell food and/or drink items during the event, please select this option.
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Food/Drink (+$382). If you plan to sell food and/or drink items during the event, please select this option. Recent changes with both the venue (as of 2025) and the health department (as of April 2026) have unfortunately necessitated an increase in fees for TFF vendors.
- The overall fee for food/drink vendor applicants INCLUDES a Santa Clara County Health RC3 High Risk Temporary Food Facility Permit Fee. If what you sell requires a Temporary Food Facility Permit below the RC3 High Risk permit, the difference will be refunded to you upon health department approval (since they have been determining/assigning Risk Categories differently this year than prior).
- Additionally, if you intend to do any cooking on site, we will automatically reject your application with a 3% penalty.
- To read more about Temporary Food Facility Permits, view the Santa Clara County's page on them: https://deh.santaclaracounty.gov/food-and-retail/compliance-retail-food-operations/temporary-food-events-facility-compliance-and
- NOTE: We are no longer be offering a Half Booth option to food/drink vendors. If you would like to share a full 10'x10', please read the instructions on sharing below.
Booth Type
- Double Booth (20'x10') (+$1,100). This is the largest booth size we offer through the application process. If you're interested in a booth size larger than this, please first email us at events@sanjosemade.com with your business name, website / social media (if available) and a description of what you'd be selling — however there is no guarantee that we will be interested in accommodating booths larger than a double booth. All double booths come with one of the two booths placed on a corner unless otherwise requested.
- Full Booth - Corner Location (10'x10') (+$600). If you apply to vend using this option and your application is accepted, you will receive a full 10'x10' booth and you will be placed in a corner booth location. NOTE: Due to an increase in interest in corner booth, we will likely be unable to provide one to everyone who applies for one. In this case, we will notify you with further details.
- Full Booth - Inline Location (10'x10') (+$500). If you apply to vend using this option and your application is accepted, you will receive a full 10'x10' inline booth. Inline = non-corner location.
- If you're a vendor who already knows who you want to share a booth with... Please use one of the Full Booth options described above to apply. You'll only need to apply using a single Full Booth application. When filling out this vendor application, you'll be prompted to include information about your preferred boothmate (business name, name, email, website, Instagram, phone number, CA seller's permit number and any additional info). Please make sure to include your preferred boothmate's information otherwise we will not be able to consider them for the event.
Notes: Any vendors who have NOT been officially accepted to vend at the San José Winter Wonder Market will not be allowed to vend at the event. Booths are non-transferable. If you decide to withdraw from the event, you will not be able to sell or transfer your booth to another vendor. If you sell your booth space to another vendor, both you and the vendor who bought the booth from you will be banned from all future San José Made events.
Additional Vendor Details
- Lighting. For anyone who vended at or attended our past Friend Fest events, the lighting the venue provided felt dim or insufficient in a few locations throughout the venue. After the event, we raised this issue with the venue and refused to do any future events there unless the lighting issues were remedied. Our team did a walkthrough in May 2024 and we are pleased to share that the lighting issues have been resolved (the venue swapped the previous bulbs with newer more modern bulbs with a brighter output). The venue still has an industrial feel to it (you can get a sense of the venue's interior in our Friend Fest 2025 Recap Reel), and many vendors opt to bring their own lights to better illuminate their products.
- Tables & Chairs. Vendors will need to bring their own table(s) and chair(s), though there will be a rentals option for 8' table, 6' tables, table covers and chairs. If vendors would like to rent one or some of these items, they will need to sign up at least one month prior to the event. A link will be shared in the application acceptance email.
- Electricity. If vendors would like access to electricity, they will need to sign up for access to electricity at least two months prior to the event. A link will be shared in the application acceptance email. Electricity access starts at around $200.
- Wifi. We recommend vendors to use their mobile data OR a mobile hotspot to take transactions. Mobile wifi hotspots are available for free at some public libraries.
- Canopies. The use of canopy covers will NOT be permitted. Only the use of the canopy frame itself (e.g. for structurally-dependent setups/display) will be permitted.
- Overnight Security. You will be able to leave your booth setup overnight between Friday and Saturday AND between Saturday and Sunday. As always, we recommend taking home personal valuables and electronics. The venue will be secured overnight (both locked as well as patrolled inside and outside).
Refund Policy
- To withdraw your participation from this event, please email events@sanjosemade.com and include your business name, full name and, if possible, order number.
- If you withdraw from the event anytime before September 30, 2026, you will receive a refund on your booth fee (minus the $5 Application Processing Fee).
- If you withdraw from the event anytime between October 1, 2026 and October 31, 2026, you will receive a 50% refund on your booth fee.
- If you withdraw from the event anytime after October 31, 2026, you will not be eligible any refund on your booth fee or any booth fee credits.
- If your application to vend is NOT accepted, we will process a refund upon sending you the notification email based on the terms below.
Refund Terms for Rejected Applications
If your application to vend is NOT accepted, we will process a refund (minus the $5 Application Processing Fee) of your booth fee upon sending you the notification email EXCEPT in instances where the application:
- Is a duplicate application (i.e. a vendor applies multiple times for the same event)
- Is incomplete or fails to provide sufficient information for our team to jury the applicant.
- One example of this would be an application that is missing a website link AND the applicant has not emailed us their product photos before the application deadline.
- Another example of this would be an application that includes only erroneous website or Instagram links–either broken links or links to pages that do not represent your work and/or your business.
- Does not qualify for consideration for the event being applied to. Please see the "Does your work qualify for Winter Wonder Market?" section on this page (scroll up).
If any of the above applies to your application, we will retain 3% of your booth fee and refund you the remaining 97%. If none of the above applies to your application, we will refund you the full 100%.
Terms
- SAFETY: Participant will act with the highest regard for the safety of the attendees and other participants of the Event, and will adhere to all laws, policies, rules, and regulations applicable to the goods and/or activities of Participant, including obtaining all licenses, permits, and approvals that may be required to enable Participant to conduct its activities at the Event and fulfill its obligations under this Agreement.
- LIABILITY: San José Made will not be responsible for any loss or damage to Participant’s property, injury to, or death of the Participant (or its agents, employees, and/or personnel), or Participant sales. Participant expressly assumes all risks of loss, damage, liability, injury, or destruction resulting from any cause whatsoever, including but not limited to acts or omissions by Participant, and hereby releases and waives any claims against San José Made related to such loss, damage, liability, injury, and/or destruction.
- INSURANCE: Participant represents that it has, or will have at the time of the Event, appropriate insurance to cover liability for the types of activities Participant will conduct at the Event. Participant covenants to be fully responsible for any of its liabilities, actions, or omissions, and will indemnify, defend, and hold San José Made (and its officers, employees, agents, vendors, affiliates, and representatives) harmless against any claims related to Participant’s liabilities, actions, or omissions.
Vendor Code of Conduct
- View the Vendor Code of Conduct
- By applying to and being accepted to our events, each vendor is agreeing to adhere to the Vendor Code of Conduct.
- We are asking everyone to read this document before participating in any SJMADE events this year and to try their best to adhere to the following vendor code of conduct. Failure to do so may negatively affect the jurying of a vendor's future applications to our events. Egregious flouting of the vendor code of conduct may result in a vendor's removal from the event in question.
- We will exhaust every opportunity to avoid these situations (because we love having y'all at our events!); however as our events have grown, it's become clear that we need to more clearly define our expectations for the participating vendors at our events and how they exist within an event's community of vendors. If you believe you'll be unable to adhere to this code of conduct, please let us know and we can discuss.
Scam Alert
Please feel free to share with any of your fellow vendors or vendor communities. We have seen a reported increase of instances on Facebook and Instagram of people attempting to scam prospective vendors by purporting to be "selling" the last few vendor spaces for our previous events.
In many of these cases, the scammer asks for payment via PayPal, Venmo, Zelle or some other form of digital payment after filling out a Google Form. Please note that these people (i.e. the scammers) are not associated with San José Made in any way.
We never sell vendor spaces through social media direct messages or even text messages for that matter. We only sell vendor spaces through our official website (sanjosemade.com).
If you ever encounter communication online from a non-SJMADE* account purporting to be associated with SJMADE, please feel free to contact us at either events@sanjosemade.com or info@sanjosemade.com. We would be happy to verify for you whether or not the communication you've received has officially come from us. (Depending on the event, we may also send communications from our parent company, Moveable, with an @mvbl.co email address.)
Please note that we cannot honor any vendor booth spaces that were purchased through channels that were not ours.