SJMADE Holiday Fair 2025

The SJMADE Holiday Fair – the largest winter holiday craft fair in the Bay Area – returns in 2025 on Nov. 28 (Black Friday) and Nov. 29 (Small Business Saturday). Featuring over 350+ amazing makers, artists, designers, illustrators, artisans, bakers, crafters and creative small businesses all in one fun, festive holiday shopping experience. Located at Santa Clara Convention Center. Open 11 AM to 6 PM each day. Free admission for attendees. Free parking available on-site and in the Tasman Parking Garage next door. 

Dates and Times

• Friday, Nov. 28, 2025 (11 am to 6 pm)
• Saturday, Nov. 29, 2025 (11 am to 6 pm)

Location

• Santa Clara Convention Center, 5001 Great America Pkwy, Santa Clara, CA 95054 (view on Google Maps)

Additional Info

• This event is free to attend.
• This is an indoor event.
• No outside food & beverage will be allowed into the event EXCEPT for unopened bottles of water and empty canteens. 
• The venue will have its concessions areas open. They will offer sandwiches, salads, snacks and non-alcoholic beverages. Our vendor lineup features an exciting array of desserts, baked goods, packaged food and snacks vendors.
• Per the venue's rules, strictly only service animals are allowed inside the venue. The venue's security team will ask any non-service animals to be removed from the venue if they encounter any. 

Accessibility

• Accessibility parking is available at the front entrance of the Santa Clara Convention Center near the drop-off zone (and front doors into the venue) (view diagram)
• Attendees with accessibility needs should proceed directly to the front entrance of the event, even if there is a line.

Parking

There is free on-site parking spaces available at the Santa Clara Convention Center's Parking Lot (5001 Great America Parkway, Santa Clara, CA) as well as its Secondary Parking Lot on Tasman Drive (2525 Tasman Drive, Santa Clara, CA). You can view the image to get a sense of where these lots are located in relation to the actual Convention Center building. 

Additional Parking Notes:

• The drop-off zone and accessibility parking area are located directly in front of the Santa Clara Convention Center near the main entrance (view diagram)
• If you enter the venue from Great American Parkway entrance near the Hyatt Regency, you should see the main parking entrance straight ahead once you turn into the venue.
• You may see a few PERMIT ONLY entrances on the ground level of the parking tower — you will NOT be able to access the lot from these entrances. If you see these PERMIT ONLY entrances, please continue circling the lot until you find the main entrance.
• There are some spots marked for the Hyatt Hotel's Valet Parking on the ground level of the parking structure. Your vehicle will be towed if it is parked in one of these spots.
• If the Santa Clara Convention Center Parking Lot and the Secondary Parking Lot are full on any of the days, we recommend viewing other nearby parking lot options. Please note that these options may be closed or paid options.

There is also a VTA Light Rail Station "Great America Station" across the street from the venue. Plan your light rail trip to the event here: https://www.vta.org/trip-planner

Vendor Application

• All vendor spaces have been sold out for this event and the waitlist is currently full. Any other vendor related questions should be directed to events@sanjosemade.com. 
• Applications for next year's event will go live on Dec. 1, 2025. 
• We only sell booth spaces through our official website (sanjosemade.com). Vendors who purchase booth spaces for any events of ours through any other sales channels will NOT be accommodated as those channels are illegitimate. If anybody reaches out to you claiming to be selling booth spaces for any of our events, this is a scam. 

Door Giveaways

For this year's Holiday Fair, we'll be giving out exclusive door giveaways to the first 1,500 attendees each day (we normally give out door giveaways to the first 1,000 attendees each day). 

• The first 1,000 attendees each day will receive an Exclusive Holiday Fair 2025 Grocery Bag featuring illustrations by this year's poster artist Bean Police.
• The next 500 attendees will receive an Exclusive Holiday Fair 2025 Clear Sticker Sheet featuring illustrations by this year's poster artist Bean Police.

Vendor Lineup & Event Map

View Vendor Lineup in Google Sheets Form

Click the Event Map to View a Larger Version

View Vendor Lineup in Google Sheets Form