In numerology, the number 5 represents humanity. Fyve Beauty’s mission is to provide all of humankind the best 5 ingredients in every bottle without harming any living creature. Every product handcrafted from Cupertino, California is cruelty-free, vegan, gluten-free, all-natural with no fragrances. My name is Mindy Cheng, and I started Fyve Beauty in 2017 when I couldn't find a solution to my daughter's sensitive and eczema-prone skin issues, and started making products for her, and eventually made products for myself as well. My goal is to leave this world better than we found it. That's why giving back is a huge part of who we are. Products for humanity, in order to give back to humanity. Now that's our clean beauty standard!