
San José Made and its outdoor vendor marketplace returns this year to Martial Cottle Park's San Jose Fall Festival 2025. Happening on Saturday, Oct. 11 from 9 AM to 2 PM, Fall Festival is Santa Clara County Parks wonderfully popular annual fall event featuring:
- Our Fall-Themed Vendor Marketplace (featuring 50+ vendors)
- Food Trucks
- Pumpkin Patch
- Pop-Up Petting Zoo
- DIY Craft Workshops for All Ages
- Live Music for All Ages
- Cattle Corral Activation
- Farm Tractors & Machinery
- Amazing Picnic Vibes
- So much more to announce!
Event Details
- Event Title: Fall Festival 2025
- Dates & Times: October 11 (9 AM to 2 PM)
- Location: Martial Cottle Park, 5283 Snell Avenue, San Jose, CA 95136
- Details: Outdoor event. Free admission. All ages. Dog-friendly.
- Parking: On-site paid event parking price for attendees.
Does your work qualify for Fall Festival?
Per the curation guidelines of Martial Cottle Park and Santa Clara County Parks' vision for the Fall Festival event, items sold at Fall Festival 2025 must be:
- Bay Area based and
- Handmade or hand-designed (exception to this would be those selling plants and flowers) and
- Reflect and/or inspired by the fall harvest season, nature / wildlife, the environment, our shared agricultural heritage, and/or our continued connection to the land and food systems
What does it mean for your work to "Reflect and/or inspired by the fall harvest season, nature / wildlife, the environment, our shared agricultural heritage, and/or our continued connection to the land and food systems"? Here are a few examples of work that would qualify (this is not a full list):
- Plants
- Flowers
- Food (packaged goods, desserts, snacks, baked goods) [NOTE: We are not accepting any cooking food booths or food trucks for this event. Our sister company Moveable Feast is handling the food truck curation. They can be reached at info@mvbl.co].
- Non-alcoholic drinks (tea, coffee, fruit drinks)
- Work inspired by nature (plants, flowers, trees, bodies of water, natural landscapes, etc)
- Work inspired by wildlife (mammals, birds, amphibians, reptiles, fish, insects, etc)
- Work inspired by fruits, vegetables and other food items
- Work inspired by agriculture
- Work inspired by the fall season
If you're unsure whether or not your products qualify for this, please email us at events@sanjosemade.com with your website, Instagram and/or photos of your products.
If your application does not qualify according to the description contained within this section, your application will be rejected and your booth fee will be refunded according to our Refund Policy for this event (scroll down below).
Additionally, for any SJMADE events, we do NOT consider applications where:
- The applicant appears to be reselling mass manufactured goods (e.g. reselling items purchased from Amazon, Temu, AliExpress, etc.).
- The applicant appears to be associated with a large corporate business or appears to want to promote a large corporate business.
- The applicant appears to be promoting a business that cannot be considered to be involved in a creative or artistic discipline.
- The applicant appears to be using AI to create the artwork featured in their products.
If your application can be considered to be one (or more) of the above four items, your application will be rejected and your booth fee will be refunded according to our Refund Policy for this event (scroll down below).
Instructions on How to Apply - PLEASE READ
To successfully submit your application, you must go through the online checkout process. Don't worry about the pick-up / delivery method, just choose whatever. Since this is a digital vendor application, whichever option you choose will not matter.
Instructions
- To successfully submit your application, you must go through the online checkout process (i.e. paying for your booth). Don't worry about the pick-up / delivery method, just choose whatever. Since this is a digital vendor application, whichever option you choose will not matter.
- Our team will send you an admission notification (accepted / waitlisted / rejected) within the stated time (scroll down to the "Notification" section).
FAQ: "I successfully submitted my application and paid the fees. Does this mean I'm automatically confirmed to vend for the event date(s)?"
- No. Submitting your application on our website and paying the fees associated with the application simply means that you've successfully applied to the event.
- Once we receive your application (and fees), our team will review your application. You will receive an admission notification (accepted / waitlisted / rejected) within the stated amount of time on the vendor application page. If your application is accepted, you're all set. If your application is rejected, we will fully refund your fees. If your application is waitlisted, you will have the option of staying on the waitlist OR withdrawing your application and receiving a full refund of your fees.
- What do we review? For every applicant, we will review your website (if any), Instagram (if any) and any additional content you shared with us about your work (photos, descriptions). Additionally, if you've done events with us before, we will take into consideration our past experiences with having you vend at our event(s). Please note that if you do NOT include a website our Instagram in your application, you should email us at events@sanjosemade.com with photos of your work and a description of your work and your business. Without this content, we will be unable to review your application
- Why do we jury applications? Our goal in jurying applications is to ensure that the vendors who participate in our events are good fits for the event and, therefore, are positioned for success in both sales and customer engagement. If your application is not accepted, this does not mean we don't like your work. It also does not mean that future applications from you will not be accepted. We have had many, many, many vendor applicants whose application was rejected for one event, go on to do many events with us beyond that. Additionally, we jury applications so that we can achieve a healthy balance to the diversity of product types offered at an event (i.e. not having too much of a product type represented at the event).
Admissions Notification
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The Vendor Application Deadline is Aug. 11, 2025. All applications submitted before this date will receive a vendor application status notification (via email) by Aug. 18, 2025. This status notification will share whether or not the applicant's application has been accepted / rejected / waitlisted.
- If your application is accepted, you're all set. You'll receive further instructions and information about vending in your application status notification email.
- If your application is waitlisted, you will have the option to remain on the waitlist OR withdraw from the waitlist and receive a full refund of your fee. Your waitlisted application notification will contain additional information to help guide you through the waitlist process.
- If your application is rejected, you will receive a refund of your fee per the Refund Policy for the event (scroll down below).
Any questions?
Email us at events@sanjosemade.com. Make sure the subject line is "Fall Festival 2025 - Vendor Inquiry: [INSERT YOUR BUSINESS NAME]".
Notes for Vendors
- Application acceptance is NOT guaranteed for vendors whose applications were accepted for a previous SJMADE event or for previous Fall Festival events. Each year, each application is juried by our application jury regarding of what happened with your application in previous years.
- Booth assignments from previous years is not guaranteed upon acceptance for this year's event (or subsequent years' events). Additionally, we do not take specific booth location requests.
Pricing
Vendor Type
- Non-Food/Drink (+$0). If you do not plan to sell food and/or drink items during the event, please select this option.
- Food/Drink (+$125). If you plan to sell food and/or drink items during the event, please select this option. The overall fee for food/drink vendor applicants INCLUDES your $125 Santa Clara County Health RC1 Low Risk Temporary Food Facility Permit Fee. If what you sell requires a Temporary Food Facility Permit above the RC1 Low Risk permit, we will NOT accept your application to vend (e.g. food that requires on-site preparation and/or cooking). To read more about Temporary Food Facility Permits, view the Santa Clara County's page on them: https://cpd.sccgov.org/programs-and-services/temporary-events.
Booth Type
- Full Booth - Inline Location (10'x10') (+$75). If you apply to vend using this option and your application is accepted, you will receive a full 10'x10' inline booth. Inline = non-corner location. We do not offer corner booths as a booth type location at the event due to the layout of the event, which does not offer what we definitionally consider to be "corner booths".
- If you're a vendor who already knows with whom you want to share a booth with... Please select the Full Booth option described above to apply. You'll only need to apply using a single Full Booth application. When filling out this vendor application, you'll be prompted to include information about your preferred boothmate (business name, name, email, website, Instagram, phone number, CA seller's permit number and any additional info). Please make sure to include your preferred boothmate's information otherwise we will not be able to consider them for the event.
Any vendors who have NOT been officially accepted to vend at Fall Festival 2025 will not be allowed to vend at the event. Booths are non-transferable. If you decide to withdraw from the event, you will not be able to sell or transfer your booth to another vendor. If you sell your booth space to another vendor, both you and the vendor who bought the booth from you will be banned from all future San José Made events.
Additional Vendor Details
- Canopies, Canopy Weights, Tables & Chairs. Vendors will need to bring their own canopy, canopy weights, table(s) and chair(s). We will not be offering any rentals for this event.
- Electricity. We will not be offering any access to electricity at this event.
- Wifi. We recommend vendors use their mobile data OR a mobile hotspot to take transactions. Mobile wifi hotspots are available for free at some public libraries. There is no on-site wifi available.
- Canopy Weights. Your canopy must be sufficiently weighed down by its canopy weights. While the venue is not a normally windy venue, per the fire marshal's guidelines, your canopy should be weighed down to be able to sufficiently withstand strong gusts of wind. The fire marshal will ask you to take down your canopy if they do not believe it is sufficiently weighed down.
- Vendor Parking. There is free on-site parking for vendors. One (1) vehicle per vendor. If you need more than one (1) vendor parking pass, please email events@sanjosemade.com at least two (2) weeks prior to the event. If we determine there to be sufficient space to issue an additional vendor parking pass to you, we will reply to your email with a confirmation and further instructions.
- Load-in. Load-in will begin at 7 AM. The park is closed prior to 7 AM so if you arrive before then, you will not be allowed into the park. You will be able to bring your vehicle into the vendor marketplace area between 7 AM and 8:30 AM. All vehicles must be out of the vendor marketplace area by 8:30 AM sharp. While you are able to bring your vehicle into the vendor marketplace area, you should still bring a cart as you may not be able to bring your vehicle right by your booth space.
- Load-out. Vendors will be able to bring their vehicles back into the vendor marketplace starting at 2:15 PM. While you are able to bring your vehicle into the vendor marketplace area, you should still bring a cart as you may not be able to bring your vehicle right by your booth space during the early part of load-out, especially if you need to load-out between 2:15 PM and 3 PM. By 3 PM, we've typically seen the vendor marketplace area clear out enough that any vendors who need to bring their vehicle right next to their booth space, should be able to.
Refund Policy
If your application is accepted BUT you need to withdraw your participation from San Jose Fall Festival 2025, please email events@sanjosemade.com and include your business name, full name and, if possible, order number.
Refund Deadline: Sept. 12, 2025
- If you withdraw from the event anytime before September 12, 2025, you will receive a full refund on your booth fee.
- If you withdraw from the event anytime after September 12, 2025, you will not be eligible any refund on your booth fee.
Refund Terms for Rejected Applications
If your application to vend is NOT accepted, we will process a 100% refund of your booth fee upon sending you the notification email EXCEPT in instances where the application:
- Is a duplicate application (i.e. a vendor applies multiple times for the same event)
- Is incomplete or fails to provide sufficient information for our team to jury the applicant. One example of this would be an application that is missing a website link AND the applicant has not emailed us their product photos before the application deadline. Another example of this would be an application that includes only erroneous website or Instagram links–either broken links or links to pages that do not represent your work and/or your business.
- Does not qualify for consideration for the event being applied to. Please see the "Does your work qualify for Fall Festival?" section on this page (scroll up).
If any of the above applies to your application, we will retain 3% of your booth fee and refund you the remaining 97%. If none of the above applies to your application, we will refund you the full 100%.
Terms
- SAFETY: Participant will act with the highest regard for the safety of the attendees and other participants of the Event, and will adhere to all laws, policies, rules, and regulations applicable to the goods and/or activities of Participant, including obtaining all licenses, permits, and approvals that may be required to enable Participant to conduct its activities at the Event and fulfill its obligations under this Agreement.
- LIABILITY: San José Made will not be responsible for any loss or damage to Participant’s property, injury to, or death of the Participant (or its agents, employees, and/or personnel), or Participant sales. Participant expressly assumes all risks of loss, damage, liability, injury, or destruction resulting from any cause whatsoever, including but not limited to acts or omissions by Participant, and hereby releases and waives any claims against San José Made related to such loss, damage, liability, injury, and/or destruction.
- INSURANCE: Participant represents that it has, or will have at the time of the Event, appropriate insurance to cover liability for the types of activities Participant will conduct at the Event. Participant covenants to be fully responsible for any of its liabilities, actions, or omissions, and will indemnify, defend, and hold San José Made (and its officers, employees, agents, vendors, affiliates, and representatives) harmless against any claims related to Participant’s liabilities, actions, or omissions.
Vendor Code of Conduct
- View the Vendor Code of Conduct
- By applying to and being accepted to our events, each vendor is agreeing to adhere to the Vendor Code of Conduct.
- We are asking everyone to read this document before participating in any SJMADE events this year and to try their best to adhere to the following vendor code of conduct. Failure to do so may negatively affect the jurying of a vendor's future applications to our events. Egregious flouting of the vendor code of conduct may result in a vendor's removal from the event in question.
- We will exhaust every opportunity to avoid these situations (because we love having y'all at our events!); however as our events have grown, it's become clear that we need to more clearly define our expectations for the participating vendors at our events and how they exist within an event's community of vendors. If you believe you'll be unable to adhere to this code of conduct, please let us know and we can discuss.
Scam Alert
Please feel free to share with any of your fellow vendors or vendor communities. We have seen a reported increase of instances on Facebook and Instagram of people attempting to scam prospective vendors by purporting to be "selling" the last few vendor spaces for our previous events.
In many of these cases, the scammer asks for payment via PayPal, Venmo, Zelle or some other form of digital payment after filling out a Google Form. Please note that these people (i.e. the scammers) are not associated with San José Made in any way.
We never sell vendor spaces through social media direct messages or even text messages for that matter. We only sell vendor spaces through our official website (sanjosemade.com).
If you ever encounter communication online from a non-SJMADE* account purporting to be associated with SJMADE, please feel free to contact us at either events@sanjosemade.com or info@sanjosemade.com. We would be happy to verify for you whether or not the communication you've received has officially come from us. (Depending on the event, we may also send communications from our parent company, Moveable, with an @mvbl.co email address.)
Please note that we cannot honor any vendor booth spaces that were purchased through channels that were not ours.