Apply to Vend

Sunday, Dec. 2
Open from 10 AM to 3 PM both days
Avaya Stadium, 1123 Coleman Ave, San Jose, CA 95110
Outdoor Event (Retail Area is Covered). Free Admission. All Ages.

For the San Jose Earthquake’s 2018 Winterfest on Dec. 2 from 10 AM to 3 PM, San Jose Made will be curating a holiday retail market featuring makers, artists, designers and emerging brands. Only 50 booth spaces available. Free admission. Located at Avaya Stadium. The event itself will feature 20 tons of snow (you read that correctly) and holiday-themed activities. The 2017 event saw over 4,000 people in attendance!

The two-acre 7UP Epicenter at Avaya Stadium will be transformed into a winter wonderland with a variety of activities, including a giant inflatable snow globe and arts and crafts stations. With 20 tons of snow available for snowballs and snowmen, fans will have an opportunity to have a true winter experience and should arrive early to catch the snow before it melts. Attendees can also take photos for their annual holiday cards with several photo opportunities set up throughout the 7UP Epicenter.

The Earthquakes will host a toy drive benefitting several local nonprofits during the event.

While general admission to Winterfest is free, new and gently used toys or canned goods are a suggested donation upon entry. Ticketed activities at the festival will benefit the Quakes Foundation, with activities ranging from $1 to $3 each. Unlimited activity wristbands will be available for $25.

Before You Apply


Nov. 1 to Nov. 28 - Open Applications (ROLLING ADMISSIONS)

During this period of time, we'll be receiving and reviewing applications. Since this will be a rolling admission process, we will review each application as it comes in and send a notification email to the applicant within one business day of applying. If you successfully applied but have not receive an admission notification email in three business days, please email 

NOV. 27 - Vendor Layout & Information Packets Emailed to Accepted Vendors

On Nov. 1, we will send out a full vendor information packet containing vital information for vending at the event, including but not limited to load-in instructions, setup instructions, load-out instructions, vendor parking information and any other information relevant to vending at the event.


The event! Load-in will begin at 7 AM. All load-in must be complete by 9:30 AM. All booths must be setup by 10 AM. Load-out begins at 3 PM.



If you need to withdraw from the event, your booth fee is fully refundable (minus the $5 non-refundable jurying fee) until Nov. 20, 2018 at 11:59 PM. After that, no refunds will be issued. When you withdraw from the event, you are forfeiting your booth space. You may not transfer your booth space to anyone else. 

We completely understand how last-minute occurrences can affect one's ability to participate in an event. However, we are always aiming to have full events and any vendors dropping out at the last minute negatively affects the quality of our event as well as our ability to find replacement vendors. 



  • If you've vended at a previous San Jose Made event or pop-up, we'll take into consideration our experience(s) in browsing and shopping your work and your booth.

  • We review your website and/or online shop to get a better understanding of the quality of your work and your story.

  • We review your business' Instagram (if available) and your business' Facebook Page (if available) to get a better understanding of your most recent activity as it relates to your work and your story.

  • While most of our events and pop-ups throughout the year focus on makers from San Jose, Silicon Valley and the greater Bay Area, our curation of Winterfest’s retail experience will not limit itself to only accepting makers from the Bay Area. We invite vendors from all regions to apply!

  • We also take into account the number of maker applicants who make similar products to you when arriving at our final decisions. For the sake of our vendors and the sake of our shoppers, it's important to provide a variety within certain product types without creating an overwhelming and overly competitive experience. For instance, if we accepted 20 vendors who sold soap, we imagine it'd be difficult for most if not all of those vendors to succeed despite the fact that they all make tremendous, high-quality soaps.

Your Booth

Each booth will be 10’x10’ in size. Each booth space will have access to electricity.

It will be the vendor’s responsibility to bring your own table(s) and chair(s). The retail experience will be completely covered so no canopies are necessary. If you want to use a canopy, you must bring your own and it must be weighed down by canopy weights (not stakes as the ground is concrete).

We will NOT be able to accept any food/drink makers for this event.


Apply Here


1. Click on the ADD TO CART button. The application should appear.

2. Fill out the application. Once you're finished, click the "Add to Cart" button at the bottom of the application.

3. You'll be taken back to this page. 

4. You must pay your booth fee(s) in order to successfully submit your application(s). To pay, find the Shopping Cart icon*.

*If you're applying via desktop or laptop, scroll up and click on the Shopping Cart icon in the top-right corner of the screen. If you're applying via mobile or tablet, a Shopping Cart icon should appear at the bottom of your screen. 

5. After clicking the Shopping Cart icon, you'll be taken to a Checkout page. Follow the instructions from there until you have successfully submitted your payment. You'll receive a confirmation in your email if the payment has gone through successfully. If your application is accepted, your booth fee will have already been paid so you'll be all set. If your application is not accepted, your booth fee will be refunded.


FULL BOOTH OPTION for Makers + Designers + Artists + Emerging Brands

Apply for San Jose Earthquakes 2018 Winterfest

Click ADD TO CART below to begin the application process. You must fill out the application AND submit your booth fee payment in order for your application to be considered by SJMADE. See the instructions above if you are having issues completing the application process.

There is a non-refundable $5 jurying fee included in this pricing.

Add To Cart